Marketing Assets

Campaign Designs

Brand-approved creative for digital, print, and out-of-home advertising. All designs follow the Rosta brand guidelines. Use these as production references or as direct templates.

Digital brand guidelines Print guidelines
Social Media Display Advertising Print Ads Out of Home

Social Media

Dimensions shown are in pixels. Export at 2x for retina displays.

Instagram Post — Business (1080×1080 px)
Target: operators, operations managers, HR teams
S
Rosta
<60s to fill any shift

When someone calls in sick, Rosta finds a qualified replacement automatically. No group chats. No stress.

Always covered. Always confident.
rosta.com.au
1080 × 1080 px RGB / sRGB 1:1 ratio
Instagram Post — Workers (1080×1080 px)
Target: casual workers, hospitality/retail/healthcare staff
S
Rosta

Your reliability
is your reputation.

Elite Reliable At-Risk

Elite workers get shift offers first. Every completed shift builds your score.

Build your score. Download the app.
1080 × 1080 px RGB / sRGB 1:1 ratio
Instagram Story (1080×1920 px)
Swipe-up CTA: "Request a demo" or "Download the app"
S
Rosta
<60s
from shift open to filled

Stop scrambling. Rosta fills any shift automatically, reaching the most reliable workers first.

Swipe up to see a demo
1080 × 1920 px 9:16 ratio Safe zone: 250px top/bottom
LinkedIn Sponsored Content (1200×627 px)
Headline: 150 chars max. Intro text: 150 chars. No text over images for LinkedIn algorithm.
S
Rosta

Fill any shift in under 60 seconds. Rosta automates last-minute cover for any industry.

Request a Demo
98.7% fill rate
340+ organisations
NPS 72 customer satisfaction
1200 × 627 px 1.91:1 ratio RGB / sRGB

Display Advertising

IAB standard sizes. Export as PNG or HTML5 (animated). Max file size: 150KB static, 200KB HTML5.

MREC — 300×250 px
S
Rosta
Any shift. Filled.
<60s

The shift-fill platform that works automatically, so you don't have to.

See how it works
300 × 250 px Medium Rectangle
Half Page — 300×600 px
S
Rosta
Fill any shift.
In under
60 seconds.
Elite workers notified first
Reliable workers: +5 min
At-Risk workers: +15 min

The broadcast engine reaches the right worker at the right time.

Request a Demo
rosta.com.au
300 × 600 px Half Page
Leaderboard — 728×90 px
S
Rosta
Fill any shift in under 60 seconds. Any industry. Any shift.
Get started
728 × 90 px Leaderboard

Print Advertising

Supply as PDF/X-1a. CMYK FOGRA39. 300 dpi. 3mm bleed. 5mm safe zone.

A4 Full Page — Business (210×297 mm)
Trade press, operations management publications
S
Rosta
Always
covered.
Always
confident.

When a worker calls in sick, Rosta automatically finds a qualified replacement and fills the shift in under 60 seconds. No manual calls. No group chats. No stress.

98.7%fill rate
<60sfill time
340+organisations
rosta.com.au/for-business
The shift-fill platform.
210 × 297 mm CMYK FOGRA39 300 dpi · 3mm bleed
DL Flyer — Workers (99×210 mm)
Staff rooms, universities, training providers, job boards
S
Rosta
Your reliability
is your
reputation.
Elite
Get shift offers first, instantly
Reliable
Offers after 5 minutes
At-Risk
Offers after 15 minutes
Every completed shift builds your score.
rosta.com.au/for-workers
99 × 210 mm CMYK FOGRA39 300 dpi · 3mm bleed

Out of Home

All OOH should be supplied at 100 dpi at print size (or 1:10 scale at 1000 dpi). Overprint black at 100K only.

Bus Shelter — 1200×1800 mm (landscape concept)
Target: high-traffic hospitality and retail precincts
S
Rosta
Fill any shift.
60 seconds.
rosta.com.au
<60s average fill time
98.7% fill rate
0 missed shifts go unscored
1200 × 1800 mm 100 dpi at print size CMYK FOGRA47 Uncoated stock

Campaign Guidance

Audience: Operators

Lead with reliability and outcomes: "98.7% fill rate", "Always covered." Use navy background. Pair with For Business page CTA.

Audience: Workers

Lead with aspiration and career progression: "Your reliability is your reputation." Use lighter palette. Pair with app download CTA.

Tone

Calm confidence. Never use urgency language ("Act now", "Limited time"). The speed stat speaks for itself. Trust is the emotion to drive.

Legal line

Include on all print: "Rosta is a product of Rosta Pty Ltd. Rosta™ and SURE Score™ are trade marks of Rosta Pty Ltd."