Rosta
Print Media
Guidelines
Production-ready specifications for every printed surface: from business cards to billboard, from staff-room flyer to trade-show pull-up. Colour values, file formats, bleed requirements and paper stock recommendations all in one place.
01
Print Colour System
Screen colours (HEX/RGB) must never be sent to a print supplier. Use the CMYK and Pantone values on this page. Always request a proof before any print run over 50 units.
Primary CMYK palette
Brand Navy
HEX #003049
CMYK 100 / 34 / 0 / 71
RGB 0 · 48 · 73
Pantone 296 C
Brand Teal
HEX #1B6B88
CMYK 80 / 21 / 0 / 47
RGB 27 · 107 · 136
Pantone 7694 C
Brand Amber
HEX #B06D38
CMYK 0 / 38 / 68 / 31
RGB 176 · 109 · 56
Pantone 7527 C
Paper White
HEX #FFFFFF
CMYK 0 / 0 / 0 / 0
RGB 255 · 255 · 255
Uncoated stock white
2-colour printing (cost-reduced runs)
For print runs where 4-colour CMYK is not cost-effective (rubber stamps, envelopes, promotional items), use the 2-colour version: Navy + Teal only. Drop the amber accent. Never use amber without navy or teal present.
Pantone 296 C
Navy — primary
Pantone 7694 C
Teal — action
Single-colour printing
For thermal printing, fax headers, embossing plates, or any single-colour application, use the all-black or all-navy variant. Never halftone the logo icon.
100K
Black only
Outline navy
White stock, navy ink
Colour accuracy note
CMYK reproduction of Brand Navy will appear lighter on uncoated stock and darker on coated stock. Always request a colour-calibrated PDF proof from your supplier. For premium runs, specify Pantone by name and request a draw-down on the intended substrate.
02
Logo for Print
Always use vector source files for print. Never place a rasterised PNG or screen-resolution export into a print document. Minimum sizes prevent the icon details from being lost.
File formats for print
Adobe Illustrator
Master source file. All logo variants. Preferred format for designers.
Encapsulated PostScript
Supply to external suppliers and older prepress workflows that do not accept PDF.
PDF/X-1a
Press-ready artwork delivery. Fonts embedded, bleeds included, colour-managed to CMYK.
High-res PNG (300 dpi)
Emergency fallback only. Minimum 2400 × 640 px. Never for large-format or offset.
Minimum print sizes
Safe area & bleed
For any artwork that runs to the edge of a printed document, add 3 mm bleed on all sides. Keep all logo elements at least 5 mm from the trim edge to prevent cropping variation.
03
Typography for Print
Fraunces and DM Sans are the same typefaces used digitally. Both are available under the SIL Open Font Licence, which permits commercial print use without additional licensing fees.
Fraunces
Display & Headlines
- + Licence: SIL Open Font Licence 1.1
- + Commercial print: permitted
- + Embed in PDF: permitted
- + Weights: 400, 700, 900 (+ italics)
- + Source: Google Fonts / GitHub
DM Sans
Body, UI & Data
- + Licence: SIL Open Font Licence 1.1
- + Commercial print: permitted
- + Embed in PDF: permitted
- + Weights: 400, 500, 600, 700
- + Source: Google Fonts / GitHub
Print type specifications
Minimum body copy rule
Never set body copy smaller than 7 pt on coated stock or 8 pt on uncoated stock. DM Sans at small sizes requires generous leading (140%+) to remain legible when printed. Legal disclaimers may go to 6 pt minimum.
04
Stationery System
All stationery follows the same grid and hierarchy. Navy as the anchor colour, teal for primary elements, amber used sparingly as an accent only.
Business card — 90 × 55 mm
Front
Olivia Moore
Founder & CEO
Back
Specifications
Mockup shown at approximately 3:1 scale for legibility. Use Figma source file for production artwork.
Letterhead — A4 (210 × 297 mm)
Specifications
Header zone
DL Envelope — 220 × 110 mm
05
Print Collateral
Every printed piece follows the same visual logic: dark navy anchor, teal action element, amber highlight used once. Never more than three brand colours on a single piece.
A3 poster — worker-facing example
Your reliability
is your
reputation.
Every completed shift builds your SURE Score.
Elite workers get offers first.
rosta.com.au
Example only. Substitute appropriate campaign copy per audience.
06
Signage & Large Format
At large scale, simplicity wins. Use fewer elements, larger type, and maximum contrast. The brand translates best in navy on white or white on navy for outdoor applications.
Pull-up banner
850 × 2000 mm
150 dpi at final size
Trade shows, reception areas. Full navy background. Logo top-centre reversed.
A-frame / footpath sign
600 × 900 mm
150 dpi
One headline only. Navy or white ground. No more than 8 words of body copy.
Window decal
Custom
200 dpi
Teal icon mark only or full wordmark. White vinyl on glass or navy print on frosted.
Event backdrop / step-and-repeat
3000 × 2000 mm
72–100 dpi at final size
Alternating logo and icon mark grid on navy. Ensure 300 mm between logo centres.
Vehicle wrap panel
Vehicle-specific
72 dpi at final size
Supply at 1:10 scale at 720 dpi. Icon mark large on door; wordmark on rear quarter.
Outdoor billboard
5500 × 2400 mm (standard)
15–30 dpi at final size
3-second read rule: one headline maximum. Dominant navy or teal ground.
Minimum type size by viewing distance
A general rule for outdoor signage: text height in mm should equal viewing distance in metres × 3. For example: text read at 5 m should be at least 15 mm tall at print size.
07
Production Specifications
Standard technical requirements for all print-ready files supplied to external print providers.
File setup checklist
- +Colour mode: CMYK (not RGB, not Lab)
- +Colour profile: FOGRA39 (ISO 12647-2) for coated; FOGRA47 for uncoated
- +Resolution: 300 dpi minimum at 100% final print size
- +Bleed: 3 mm all sides (add to document dimensions)
- +Safe zone: 5 mm inside trim edge for all live content
- +Fonts: all embedded or converted to outlines
- +Images: flattened, CMYK TIFF or high-res CMYK JPEG
- +Black text over 14 pt: 100K only (not rich black)
- +Rich black for large solid areas: C40 M30 Y30 K100
- +Overprint black text: enabled
- +Transparency: flattened to PDF/X-1a standard
Delivery formats by job type
Commercial offset litho
PDF/X-1a
Fonts embedded, spot colours named, composite CMYK
Digital short run
PDF/X-4
Supports live transparency; check with supplier
Large format (inkjet)
PDF or TIFF 100 dpi at final size
Supplier may request 150 dpi for premium finish
Screen printing
Vector EPS, spot colours
One Pantone per screen; max 3 colours recommended
Laser engraving / embossing
Vector AI or EPS
Icon mark outline only; no gradients or halftones
Vinyl cutting
Vector EPS, all paths closed
Convert text to outlines; remove fills, stroke only
100K Black
0 / 0 / 0 / 100
Body text, fine rules, small type
Rich Black
40 / 30 / 30 / 100
Large solid panels, full-bleed backgrounds
Navy CMYK
100 / 34 / 0 / 71
Brand navy in CMYK
Warm Overprint
0 / 5 / 10 / 0
Tint over white for warmth on uncoated stock
08
Paper & Finish
Paper stock is part of the brand experience. Choose substrates that feel premium but practical. For eco-conscious clients, specify recycled or FSC-certified alternatives at the same weights.
Recommended stocks
Letterhead & stationery
100 gsm
Uncoated bright white
FSC-certified offset
Clean write-on surface. Holds ink without bleed-through on laser printers.
Business cards
400 gsm
Silk coated, soft-touch laminate on front
350 gsm recycled board (slight texture)
Weight signals quality. Soft-touch protects the navy ink from fingerprinting.
A-series flyers
170 gsm
Gloss or silk coated
150 gsm uncoated recycled
Gloss enhances teal and amber vibrancy. Silk softens the overall feel.
Brochures
170 gsm (cover), 130 gsm (inner)
Silk laminate cover, uncoated inner
Uncoated throughout on 140 gsm recycled
Differentiated feel between cover and interior aids navigation.
Posters
170 gsm
Satin or silk coated
160 gsm recycled silk
Coated surface prevents UV fade in staff-room environments.
Envelopes
90 gsm
Uncoated white wove
90 gsm recycled wove
Standard DL wove accepts laser addressing and pre-printed logo without curl.
Print embellishments
Print quick reference
Essential values on one card — pass this to any print supplier.
CMYK values
Navy 100/34/0/71
Teal 80/21/0/47
Amber 0/38/68/31
White 0/0/0/0
Pantone references
Navy — Pantone 296 C
Teal — Pantone 7694 C
Amber — Pantone 7527 C
Gold foil — Kurz Luxor 220
File requirements
Format: PDF/X-1a (litho) or PDF/X-4 (digital)
Colour: CMYK / FOGRA39
Resolution: 300 dpi at 100%
Bleed: 3 mm / Safe zone: 5 mm
Black text: 100K only
Preferred stocks
Cards: 400 gsm silk + soft-touch
Stationery: 100 gsm uncoated white
Flyers: 170 gsm silk or gloss
Trademarks in print
Rosta™ • SURE Score™ • Roo™
Append ™ on first mention in all printed materials.
Brand contact
[email protected]All print approvals:
Mara Osei, Creative Director
Print Guidelines v1.0 — May 2026